Born x Raised Clothing

Born x Raised Clothing is a distinguished streetwear brand that has become a staple in the fashion world, known for its deep roots in Los Angeles culture and its unwavering commitment to authenticity. Founded in 2013 by Spanto (Chris Printup) and 2Tone (Alex Erdmann), the brand has built a reputation for its bold designs, strong cultural messages, and active community engagement.

Origins and Mission

Born x Raised was created as a response to the rapid gentrification and changing landscapes of Los Angeles neighborhoods. Spanto, a Venice native, sought to preserve and celebrate the authentic spirit of his hometown through fashion. The brand’s name reflects this mission—representing both the experience of growing up in LA and the pride of being part of its diverse community.

Distinctive Design

The design aesthetic of Born x Raised is bold, unapologetic, and heavily influenced by the cultural and social dynamics of Los Angeles. The brand’s apparel features striking graphics, gothic fonts, and powerful slogans that resonate with themes of resistance and cultural pride. Many of their designs pay homage to the city’s rich history, from Chicano culture and skateboarding to punk rock and hip-hop.

Community Engagement

One of the defining aspects of Born x Raised hoodie is its commitment to the community. Spanto and 2Tone are dedicated to giving back, often using their platform to address social issues and support local initiatives. They frequently collaborate with local artists, musicians, and organizations to create projects that benefit the community. This sense of social responsibility has earned them a loyal following and respect within and beyond the fashion industry.

Notable Collaborations

Born x Raised has collaborated with various brands and artists to create unique, culturally resonant collections. Some of their high-profile collaborations include projects with Converse, Levi’s, and the Los Angeles Football Club. These partnerships allow the brand to merge its distinctive style with other iconic brands, creating pieces that are both innovative and true to their roots.

Cultural Impact

Beyond fashion, Born x Raised has made a significant cultural impact by advocating for the preservation of Los Angeles’ neighborhoods and heritage. The brand stands as a symbol of resistance against cultural erasure and gentrification, often highlighting the importance of maintaining the city’s unique character and history. Their storytelling and designs serve as a voice for those who feel marginalized by rapid urban development.

Conclusion

Born x Raised is more than just a streetwear brand; it is a movement that champions authenticity, community, and cultural pride. By staying true to its roots and actively engaging with social issues, the brand has created a powerful and enduring presence in the fashion world. Whether you’re drawn to their striking designs or their community-driven ethos, Born x Raised offers a compelling narrative and a distinctive style that resonates on multiple levels.

Born x Raised is more than just a streetwear brand; it is a movement that champions authenticity, community, and cultural pride. By staying true to its roots and actively engaging with social issues, the brand has created a powerful and enduring presence in the fashion world. Whether you’re drawn to their striking designs or their community-driven ethos, Born x Raised offers a compelling narrative and a distinctive style that resonates on multiple levels.