Digital Marketing

What Services Does an eCommerce Digital Agency Offer?

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In a nutshell, an eCommerce digital agency helps businesses built on eCommerce platforms to manage their affairs, attract new leads, and convert existing customers.

Here are the main services they offer.

Website Design and Development Services

Most eCommerce agencies specialize in design and development services that ultimately have to do with the look, feel, and functionality of a website.

Some of the services they might offer include (but not are not limited to):

  • Homepage designs
  • Logo designs
  • Brand integration
  • Product, category, and CMS page design
  • Custom app development and integration
  • Responsive design and development
  • Bug troubleshooting
  • Efficient navigation
  • Optimized checkout
  • ADA compliance
  • Ongoing support
  • And much more

Basically, if it has to do with the impression your website creates or its usability, it falls under design and development.

Migration Services

It’s not uncommon for an eCommerce business to discover, as it grows, that its platform is more limiting than uplifting. By that point, however, migrating operations, products, accounts, order history, and other data from one to another can seem like a nightmare. Some agencies specialize in migration and have vetted, effective processes.

Consultation Services

Many eCommerce marketing agencies also specialize in consultation, leaning on their experience to furnish their customers with extensive, thorough, detailed and actionable insight into adjustments their clients could make to compete more effectively in their niche. Sometimes consultation affects the other services offered by the agency.

Digital Marketing Services

Any full-service marketing agency will offer digital marketing strategies including but not limited to:

  • Content marketing: Content marketing aims to make your business an authority in its niche and attract new leads while engaging existing leads with valuable, insightful content. Some of it may even be conversion oriented.
  • Conversion rate optimization: Conversion rate optimization is the sum of the practices that remove barriers to conversion on your website and falls partly under marketing and partly under design and development. In the latter case, it deals with issues customers might have with finding what they’re looking for, and then barriers during the checkout process.
  • Search engine optimization: Search engine optimization, much better known as SEO, is a collection of practices that result in your website ranking more favorably in the organic search engine results pages. It is one of the most effective internet marketing channels with respect to ROI and generates much greater authority and credibility for your business.
  • PPC marketing: PPC marketing is a sum of practices in which you bid for positions and pay for clicks to your landing pages. PPC marketing can be run through search engines or even social media platforms.
  • Email marketing: Email marketing relies on email blasts to get existing customers to re-convert, resulting in higher overall customer lifetime value.
  • Social media management: Many marketing agencies offer both organic and paid social media marketing that will attract new leads, engage existing customers, create buzz, and even generate higher sales figures.
  • And more; some agencies even partner with industry experts for influencer marketing.

Is It Worth It to Hire an eCommerce Digital Agency?

This is a question that no doubt every admin involved in running an eCommerce website has asked himself or herself before, and the answer is, it depends.

If you currently have a marketing department that has a good track record of getting the proverbial job done in house, then probably not.

However, if you or your existing marketing team just don’t have the bandwidth to keep up with current market trends or to break into new markets, then possibly. Hiring one of the top eCommerce agencies that offers a wide range of services and working with a dedicated account manager towards your goals can help you get there.

Just make sure the agency has case studies published on the services you want, as well as plenty of good reviews.

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